The target audience was hesitant about digital tools, so I transformed that fear into something fun. I created a playful, vintage-horror–inspired campaign featuring hand-drawn, exaggerated characters, black-and-white film textures, and bold red accents to keep it on-brand and eye-catching. The retro humor made digital banking feel less intimidating and far more memorable. Email designs • In-branch signage • Digital & Google ads • Social media campaign • Landing pages • Branded giveaways