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Campaign
Still Life is a self-directed concept campaign for Crown Affair's Overnight Repair Serum. The project began with brand and product research, leading to a campaign concept built around the idea of the still life — as painterly genre, as the quiet of night, and as oil, the texture shared by the medium and the hero ingredient, Tsubaki Camellia oil.
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Campaign
Still Life is a self-directed concept campaign for Crown Affair's Overnight Repair Serum. The project began with brand and product research, leading to a campaign concept built around the idea of the still life — as painterly genre, as the quiet of night, and as oil, the texture shared by the medium and the hero ingredient, Tsubaki Camellia oil.