The project involved a complete redesign of Beam’s logo and its variations, ensuring clarity in both small and large formats. A full visual system was built around this foundation, including a unified typographic system, defined color palette and usage rules, a custom gradient set, key graphic elements, web page concept. The work also included creating templates for presentations, social media, documents, and internal materials, enabling the brand's team to maintain consistency.

Credits

Art Director:

Tanya Zbaratsky

Graphic Designer:

Tanya Zbaratsky

Web Designer:

Tanya Zbaratsky

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