Beam Institute of Technology Branding & Art Direction

The project involved a complete redesign of Beam’s logo and its variations, ensuring clarity in both small and large formats. A full visual system was built around this foundation, including a unified typographic system, defined color palette and usage rules, a custom gradient set, key graphic elements, web page concept. The work also included creating templates for presentations, social media, documents, and internal materials, enabling the brand's team to maintain consistency.