Shot by Tanner Hoffarth, this campaign follows the quiet shift from pavement to path—where skyline fades into tree line, and the city’s rhythm gives way to the pulse of the trail. Created in collaboration with Usal and Lululemon, City To Trail 2025 celebrates the launch of Lululemon’s new trail shoe, the Wildfeel. Designed for versatility and grounded movement, the Wildfeel carries runners through early light, changing terrain, and the in-between spaces that define the modern runner’s journey.

Credits

Photographer:

Tanner Hoffarth

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