Point B Movement x Soar

Designed and shot by Tanner Hoffarth, this campaign captures the spirit of movement and belonging. As dawn broke over the skyline, runners cut through the deep blue hour on a quiet NYC track—each stride a study in form and intention. The limited-edition Soar x Point B singlet lives at the intersection of precision and community. Its thermal blanket-inspired design maps the body in motion—dark navy bleeding into luminous gold, like heat signatures in pre-dawn light.