Lugano Diamonds

Created and directed by Stephanie Russi, Aim for Excellence is a brand campaign celebrating precision, performance, and purpose through the lens of equestrian icon Georgina Bloomberg. Set against the world of elite show jumping, the campaign positions Lugano as a partner in excellence—where high jewelry meets high achievement. Through powerful visuals and authentic storytelling, it captures the strength, elegance, and discipline that define both Georgina and the Lugano brand.

Credits

Art Director:

Stephanie Russi

Creative Director:

Stephanie Russi

Director:

Stephanie Russi

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