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Campaign
Georgina Bloomberg: Aim for Excellence
Created and directed by Stephanie Russi, Aim for Excellence is a brand campaign celebrating precision, performance, and purpose through the lens of equestrian icon Georgina Bloomberg. Set against the world of elite show jumping, the campaign positions Lugano as a partner in excellence—where high jewelry meets high achievement. Through powerful visuals and authentic storytelling, it captures the strength, elegance, and discipline that define both Georgina and the Lugano brand.
:format(webp)/avatars/011228d6-75cb-4c7e-9431-459fc988b709.jpeg "SR Avatar")
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:format(webp)/avatars/011228d6-75cb-4c7e-9431-459fc988b709.jpeg "SR Avatar")
Campaign
Georgina Bloomberg: Aim for Excellence
Created and directed by Stephanie Russi, Aim for Excellence is a brand campaign celebrating precision, performance, and purpose through the lens of equestrian icon Georgina Bloomberg. Set against the world of elite show jumping, the campaign positions Lugano as a partner in excellence—where high jewelry meets high achievement. Through powerful visuals and authentic storytelling, it captures the strength, elegance, and discipline that define both Georgina and the Lugano brand.