Lisco Tequila Seltzer

Lisco Tequila Seltzer was born from the collision of ancient tradition and street-level attitude. I led the brand development from the ground up, weaving together elements of Mexican heritage with the raw energy of urban culture. The visual identity blends Aztec glyphs with a graffiti-style edge, like sacred symbols spray painted onto concrete walls. Every detail was designed to feel bold, fresh, and unapologetically rooted in both history and hustle.