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Branding
FUS 2025 Music Festival
Roughly translated as a festival of street musicians, this manifestation exists for over 20 years in Novi Sad, Serbia and is one of the cities most visited events. The main inspiration behind the identity was stage lights, an iconic symbol that many street musicians dream of. With that in mind, I developed a visual language centered around the lens flare effect that occurs when light hits a camera, along with the surrounding gradient it creates.
:format(webp)/avatars/cbce40d7-1546-40c4-a418-87548e3a2361.jpeg "SJ Avatar")
:format(webp)/creative-work-portfolio-project-files/250373/1d0076a2a82849d3852131b9bc88e954.png)
:format(webp)/creative-work-portfolio-project-files/252226/d883f317355b45fb993c0111242bfafd.png)
:format(webp)/avatars/cbce40d7-1546-40c4-a418-87548e3a2361.jpeg "SJ Avatar")
Branding
FUS 2025 Music Festival
Roughly translated as a festival of street musicians, this manifestation exists for over 20 years in Novi Sad, Serbia and is one of the cities most visited events. The main inspiration behind the identity was stage lights, an iconic symbol that many street musicians dream of. With that in mind, I developed a visual language centered around the lens flare effect that occurs when light hits a camera, along with the surrounding gradient it creates.