Choice Hotels Brand Launch

From tuning up a classic car to elevating a nearly-perfect cake, our concepts highlighted the thoughtful evolution happening “under the hood.” With a crew of 15 and just over a month from ideation to final delivery, we delivered filmic content that reimagined the traditional conference video. The result was a suite of engaging visuals—including a digitally rendered gallery and a heritage-driven short—that celebrated both where the brand has been and where it’s headed.