Campaign
Choice Hotels Brand Launch
From tuning up a classic car to elevating a nearly-perfect cake, our concepts highlighted the thoughtful evolution happening “under the hood.” With a crew of 15 and just over a month from ideation to final delivery, we delivered filmic content that reimagined the traditional conference video. The result was a suite of engaging visuals—including a digitally rendered gallery and a heritage-driven short—that celebrated both where the brand has been and where it’s headed.
:format(webp)/avatars/51966195-4b19-4621-9381-5249338cfc88.jpeg "SK Avatar")
:format(webp)/creative-work-portfolio-project-files/308104/1887240e3db54571b7d144ec06df0b29.jpg)
:no_upscale():format(webp)/creative-work-portfolio-project-files/308112/b19a3d31e5604b9a9fbc2727821d377c.mp4)
:format(webp)/creative-work-portfolio-project-files/308111/b6d02054dda74d0595f563cb8fbe021e.jpg)
:format(webp)/avatars/51966195-4b19-4621-9381-5249338cfc88.jpeg "SK Avatar")
Campaign
Choice Hotels Brand Launch
From tuning up a classic car to elevating a nearly-perfect cake, our concepts highlighted the thoughtful evolution happening “under the hood.” With a crew of 15 and just over a month from ideation to final delivery, we delivered filmic content that reimagined the traditional conference video. The result was a suite of engaging visuals—including a digitally rendered gallery and a heritage-driven short—that celebrated both where the brand has been and where it’s headed.