GROVI Rebrand by SONA The Ask: Rebrand an established rental company to match its design-forward ambitions. Approach: We renamed and repositioned the brand from relofurniture to GROVI. I led the creation of a complete visual world—including logo systems, custom iconography, and brand character—to signal quality and personality over mere function. Impact: Transformed a transactional service into a lifestyle identity. GROVI now scales across retail and digital with a cohesive, confident system.

Credits

Creative Strategist:

Sophia Alexander

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