GROVI Rebrand by SONA The Ask: Rebrand an established rental company to match its design-forward ambitions. Approach: We renamed and repositioned the brand from relofurniture to GROVI. I led the creation of a complete visual world—including logo systems, custom iconography, and brand character—to signal quality and personality over mere function. Impact: Transformed a transactional service into a lifestyle identity. GROVI now scales across retail and digital with a cohesive, confident system.

Credits

Creative Strategist:

Sophia Alexander

More from Sophia Alexander

The Standard Spa, Miami Beach | Hammam After Dark

Creative Director, Experiential Producer, Event Producer

The Standard Spa, Miami Beach / Social Media

Creative Strategist, Marketing Director, Social Media Strategist

MOOOI x The Standard Spa, Miami Beach, Lobby + Room Takeover

Experiential Producer, Marketing Director