CROCS x LONZO BALL

As lead producer, I assembled the full creative and production team, overseeing every stage — from pre-production planning and scheduling, to managing the shoot day on set, to guiding post-production through delivery. My role was to ensure the creative vision stayed intact while balancing logistics, talent, and brand alignment. The end result: a bold, authentic campaign that merges sport, style, and personality — proving Crocs still has heat for your feet.