Shot during New York Fashion Week, this campaign for Gopuff blended streetwear style with high-energy brand presence. Tasked with capturing the vibe of the activation, I focused on striking portraits, candid moments, and brand-driven visuals that reflected Gopuff’s connection to culture, convenience, and the creative class. From bold personalities to subtle styling details, the imagery offers a glimpse into the intersection of fashion and function at one of the year's biggest cultural moments.

Credits

Casting Director:

LASALLE SMITH

Creative Director:

LASALLE SMITH

Producer:

LASALLE SMITH

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