I was the lead photographer for the JOB Rolling Papers x Birdman collaboration, capturing the campaign’s raw, elevated vibe from concept through execution. The shoot blended luxury and street culture, tapping into Birdman’s legacy while introducing a bold new energy to the brand. My goal was to create images that felt cinematic, iconic, and unapologetically real—something that could live on billboards or in a smoke-filled room and still hit the same.

Credits

Creative Director:

LASALLE SMITH

Executive Producer:

LASALLE SMITH

Photographer:

LASALLE SMITH

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