I was the lead photographer behind the new Bred In Chicago campaign for the Chicago White Sox’s City Connect jersey. From concept to execution, I helped shape a visual story that honored the city's grit, energy, and style—blending lifestyle, streetwear, and documentary-style photography to spotlight real Chicagoans repping their city with pride. It was more than just a jersey drop—it was a love letter to the culture that raised us.

Credits

Executive Producer:

LASALLE SMITH

Photographer:

LASALLE SMITH

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