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Campaign
Dick's Sporting Goods Texas Holiday Campaign
Dick's Sporting Goods' Texas Holiday was a unique and multi-faceted 360 campaign with on-and off-screen elements, that celebrated 4 cities across the state and featured a homegrown athlete from each city – Dak Prescott for Dallas, Simone Biles for Houston, Chris Paul for San Antonio, and Quinn Ewers for Austin – with a little extra help from Matthew McConaughey.
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:format(webp)/creative-work-portfolio-project-files/273922/6551a21d942f47b4913827f068822ecf.png)
:format(webp)/avatars/75BEA12E-8A55-43B2-93E6-C5D70577ED81.jpg "SB Avatar")
Campaign
Dick's Sporting Goods Texas Holiday Campaign
Dick's Sporting Goods' Texas Holiday was a unique and multi-faceted 360 campaign with on-and off-screen elements, that celebrated 4 cities across the state and featured a homegrown athlete from each city – Dak Prescott for Dallas, Simone Biles for Houston, Chris Paul for San Antonio, and Quinn Ewers for Austin – with a little extra help from Matthew McConaughey.