Dick's Sporting Goods Texas Holiday Campaign

Dick's Sporting Goods' Texas Holiday was a unique and multi-faceted 360 campaign with on-and off-screen elements, that celebrated 4 cities across the state and featured a homegrown athlete from each city – Dak Prescott for Dallas, Simone Biles for Houston, Chris Paul for San Antonio, and Quinn Ewers for Austin – with a little extra help from Matthew McConaughey.