Adidas, Harden V10 Northern Lights

The "Northern Lights" Harden V10 is a Canada-exclusive colourway — Harden unveiled it on-court against the Raptors during the 2026 playoffs, and the blue/green story is meant to evoke the aurora borealis, a phenomenon tied to northern Canada. This narrative is a city-market activation story, the Harden V10 shoe only exists in Canada, and will interpreted through the culture that most loudly represents Toronto during the exact season that the shoe drops.