Led the SS24 Collection Launch for Wondery Outdoors, the brand’s most technical apparel drop to date. I shaped the product positioning, messaging architecture, and cross-channel rollout across website, email, social, and paid to clearly communicate performance benefits and elevate the brand’s technical credibility. Results: 3 new best sellers, +50% conversion lift, and +18% revenue growth.

Credits

Marketing Director:

Shauna Williams

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