Poppi | Creative Producer & Social Strategist

Results: From Zero to 600K Followers, 1.4M views per campaign, 86% engagement lift, and $2M in revenue in year one. Poppi's prebiotic soda brand is as bold as it is fun — and the creative campaign matched that energy. I led every stage of production from concept to execution, directing product and talent shoots, and managing the full social calendar rollout in partnership with our social team for community engagement and campaign strategy across Instagram, TikTok, and other social platforms.