Be A Welcomer National Campaign

Led the national “Be A Welcomer” campaign to inspire and mobilize Americans to support those seeking refuge in the U.S. Drove brand, content, influencer, and experiential strategy across stakeholder and corporate partnerships. Results: 80M+ views and engagements, 500K+ in foot traffic, 441+ coalition organizations, 130K+ American sponsors, and $200M+ raised and contributed for frontline and resettlement organizations.​​​​​​​​​​​​​​​​