Netflix x Xbox

Partnered with Netflix and Xbox to produce an immersive fan activation at Xbox Plaza in LA Live supporting the Stranger Things Season 4 “Rift” campaign, developed and executed in 4 weeks. Using depth-sensing cameras and a custom app, guests competed to “close the rift,” triggering live special effects based on their power level. Results: 345 participants, 355M+ media reach, 10+ credentialed media onsite, and 36 consoles won. Led experiential production and brand partnerships.