Unwell Beverages
Clients
Unwell Drinks
Credits
Unwell Beverages
Campaign · 3 Credits
Results: 0 to 170K followers, 12M+ viewers launch campaign, and 47% engagement lift resulting in $2M monthly beverage sales. From the first concept pitch to the final post going live, I supported every stage of Unwell Beverages' creative campaign production — Alex Cooper's CPG brand. Directed & produced product, merch, and talent shoots, led ideation and storyboarding, and managed the social media campaign rollout — driving engagement and building community around the brand.
Clients
Unwell Drinks