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Campaign
From the first concept pitch to the final post going live, I supported every stage of Unwell Beverages' creative campaign — Alex Cooper's CPG brand. Directed product, merch, and talent shoots, led ideation and storyboarding, and managed the social media campaign rollout — driving engagement and building community around the brand.
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:format(webp)/creative-work-portfolio-project-files/330138/543aa9e441e349a9aff3612113072fbd.webp)
Campaign
From the first concept pitch to the final post going live, I supported every stage of Unwell Beverages' creative campaign — Alex Cooper's CPG brand. Directed product, merch, and talent shoots, led ideation and storyboarding, and managed the social media campaign rollout — driving engagement and building community around the brand.