:format(webp)/creative-work-portfolio-project-files/242986/0564ef0d92934b9cb0281b9fc168cdf4.jpg)
:format(webp)/creative-work-portfolio-project-files/242986/2d2f33ae873f431a92aa2c6feebd805f.png)
:format(webp)/creative-work-portfolio-project-files/242986/2a57c9060530481cae0544e4cb5e9873.jpg)
:format(webp)/creative-work-portfolio-project-files/242986/97cdc9ab4c14481bab7fc900d084d01a.jpg)
:format(webp)/creative-work-portfolio-project-files/242986/f048419133444275bcd9fcf5b9e07c58.jpg)
:format(webp)/creative-work-portfolio-project-files/242986/1e07d841de6e4a4592afc79d79edc18a.jpg)
Packaging Design
Shot of Joy - Product Packaging
The goal was to capture a sense of euphoria while standing out in the competitive wellness market. I focused on bold simplicity, choosing a vibrant yellow to grab attention on shelves and signal positivity from afar. Playful typography and a smiley face design added approachability, while the clean layout and amber bottle gave it a premium edge. Every element was intentionally chosen to blend emotional resonance with visual impact.
:format(webp)/avatars/6BE03061-5814-480E-A7C7-50083C19752E.png "SS Avatar")
:no_upscale():format(webp)/creative-work-portfolio-project-files/242585/4386729f0d134a119d38c92035cc7bcc.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/242571/3d0d1df8699a4ad0b0000841544e694c.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/242582/9b5f6214f3cd4dd6b2012e5c3fb1d9a9.mp4)
:format(webp)/avatars/6BE03061-5814-480E-A7C7-50083C19752E.png "SS Avatar")
Packaging Design
Shot of Joy - Product Packaging
The goal was to capture a sense of euphoria while standing out in the competitive wellness market. I focused on bold simplicity, choosing a vibrant yellow to grab attention on shelves and signal positivity from afar. Playful typography and a smiley face design added approachability, while the clean layout and amber bottle gave it a premium edge. Every element was intentionally chosen to blend emotional resonance with visual impact.