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Packaging Design

Shot of Joy - Product Packaging

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Shot of Joy

The goal was to capture a sense of euphoria while standing out in the competitive wellness market. I focused on bold simplicity, choosing a vibrant yellow to grab attention on shelves and signal positivity from afar. Playful typography and a smiley face design added approachability, while the clean layout and amber bottle gave it a premium edge. Every element was intentionally chosen to blend emotional resonance with visual impact.