Campaign
This conceptual campaign celebrates the 25th anniversaries of three psychologically intense cult films released in 2000 under the Lionsgate umbrella: Requiem for a Dream, American Psycho, and Memento. Each poster reimagines the visual identity of its film while following a consistent branding system. The goal is to merge cinematic nostalgia with a contemporary design language, creating collectible posters that speak to both longtime fans and new audiences.
Campaign
This conceptual campaign celebrates the 25th anniversaries of three psychologically intense cult films released in 2000 under the Lionsgate umbrella: Requiem for a Dream, American Psycho, and Memento. Each poster reimagines the visual identity of its film while following a consistent branding system. The goal is to merge cinematic nostalgia with a contemporary design language, creating collectible posters that speak to both longtime fans and new audiences.