Crap Eyewear

I was the art director on a video campaign for Crap Eyewear, built off their punk-inspired brand refresh: bold, typographic, controlled chaos rooted in DIY late-'70s energy and sustainable bioacetate. The product wasn't just an accessory, it was a mood shifter. So I built a kinetic, POV-driven concept around a simple question: what if sunglasses could change your mood from crappy to better? Putting them on doesn't just change how you see the world, it changes how you experience it.