280M

I designed the brand and built the website for 280M, a movement built on one premise: if 3.5% of the world (280 million people) acts together in nonviolent action, change becomes inevitable. The identity is rooted in nature, warm and alive rather than institutional, treating the planet as kin. In Framer, I built a scroll-driven intro where a tree grows from the ground, its roots revealing the systems that shaped this moment, then new ones taking their place. I designed and built every page.