Good Sponsors

I designed the brand identity for Good Sponsors, a cooperative of women tired of watching creators trade their values for a check. The brief was about conviction, not aesthetics, so I built a system around their daily tensions: urgency and ethics, culture and commerce. Electric blue, acid yellow-green, a crimson that signals accountability, grounded in near-black. A warm, rounded wordmark against condensed, all-caps headlines. The whole brand in miniature: approachable until it's not.