Conclave

Branding, World Building, Strategy, Event Planning, Creative Direction Brought Oakley’s top-tier athletes together for the first time ever in a multi-day experience to build community and infuse Oakley energy. In 2025, they came back with the ask to make it bigger, all to set up for their 50th Anniversary. TL;DR ● 18 global athletes coordinated ● 6 sports represented ● 4 days of VIP events produced ● 1 epic athlete/brand activation