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Branding
I collaborated with Sydney based artist Zoë Macphail on her anticipated clothing capsule, a creative fusion of her multidisciplinary art practice and wearable design. We conceptualized a campaign shoot, curated visual assets for her social platforms, and developed a strategic positioning plan to situate her art forward lens within the fashion landscape.
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Branding
I collaborated with Sydney based artist Zoë Macphail on her anticipated clothing capsule, a creative fusion of her multidisciplinary art practice and wearable design. We conceptualized a campaign shoot, curated visual assets for her social platforms, and developed a strategic positioning plan to situate her art forward lens within the fashion landscape.