









Branding
I collaborated with Sydney based artist Zoë Macphail on her anticipated clothing capsule, a creative fusion of her multidisciplinary art practice and wearable design. We conceptualized a campaign shoot, curated visual assets for her social platforms, and developed a strategic positioning plan to situate her art forward lens within the fashion landscape.










Branding
I collaborated with Sydney based artist Zoë Macphail on her anticipated clothing capsule, a creative fusion of her multidisciplinary art practice and wearable design. We conceptualized a campaign shoot, curated visual assets for her social platforms, and developed a strategic positioning plan to situate her art forward lens within the fashion landscape.