I collaborated with Bay Area rapper P-Lo for a merch line celebrating his album, “STUNNA.” Aiming to honor his roots, we designed a collab capsule and hosted a San Diego pop-up with White Rice, a Filipino-owned restaurant. Fans embraced the exclusive collection, quickly selling out online and in person with over 1,000 RSVPs. The event not only promoted the album but reinforced P-Lo’s commitment to his heritage & community, enhancing his cultural impact & solidifying fan connections.

Credits

Art Director:

Rory Sarmiento

Creative Director:

Rory Sarmiento

Graphic Designer:

Rory Sarmiento

More from Rory Sarmiento

Bino Rideaux

Art Director, Creative Director, Graphic Designer

Cordae

Art Director, Creative Director, Graphic Designer

Elhae

Creative Director, Graphic Designer