JoA Cafe/Marketplace

The JoA project aimed to develop a cohesive branding and visual identity adaptable to any business, with four sets of deliverables to showcase its application. Concept JoA is a unique restaurant and cafe that also functions as an artist marketplace. Inspired by Joan of Arc, JoA serves as a creative hub where women-owned and queer-owned businesses can sell their artwork and products, fostering an inclusive artistic community.