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Campaign
Nike x Vice — Summer of White For the #mywhitesneaker campaign, Reimagined the Air Max 97 through a nostalgic lens. Inspired by satellite culture—a pre-internet era shaped by TV—paired the sneaker with the iconic white Saudi thobe, reflecting unity, heritage, and simplicity. The result: a minimalist visual story rooted in culture, not just style.
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Campaign
Nike x Vice — Summer of White For the #mywhitesneaker campaign, Reimagined the Air Max 97 through a nostalgic lens. Inspired by satellite culture—a pre-internet era shaped by TV—paired the sneaker with the iconic white Saudi thobe, reflecting unity, heritage, and simplicity. The result: a minimalist visual story rooted in culture, not just style.