Halti Brand Identity Design

Halti has equipped Finns for the unpredictability of nature since 1976, building a legacy with top athletes and expeditions. With this strong foundation, we set out to evolve Halti’s brand to grow international awareness. The identity expresses confidence, resilience, and progressiveness. It shifts from generic “Nordicness” toward a more technical, robust aesthetic — positioning Halti as a leader in outdoor gear, while honoring its heritage of high-quality products and Finnish grit.