Sunwing

Vacation Van Activation — Sunwing (2024). A mobile Cash Cab–style trivia experience featuring host Adam Growe traveling through Toronto in a Sunwing-branded van, inviting members of the public to participate in in-car quizzes for the chance to win travel gift cards and a trip for two to the Dominican Republic. Turning brand promotion into spontaneous public interaction through live gameplay and travel storytelling. Multi-camera in-vehicle filming captured each encounter. A project by SSSTUDIO

Credits

Experiential Producer:

Reuben Taylor

Post Producer:

Reuben Taylor

Producer:

Reuben Taylor

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