Campaign
lululemon’s noname program offers 300 runners comprehensive training for 4 months for the New York City Marathon and support for all fall marathons (Berlin, Chicago). I assisted team Optimist Inc, a creative agency based in LA/NY. I was the Assistant Event Lead. Our team location scouted, hired PAs, created a check in/secure storage system for runner/items, meal coordinated, venue scouted for opening/closing events, managed three weekly events on production/logistic side, and more.
Campaign
lululemon’s noname program offers 300 runners comprehensive training for 4 months for the New York City Marathon and support for all fall marathons (Berlin, Chicago). I assisted team Optimist Inc, a creative agency based in LA/NY. I was the Assistant Event Lead. Our team location scouted, hired PAs, created a check in/secure storage system for runner/items, meal coordinated, venue scouted for opening/closing events, managed three weekly events on production/logistic side, and more.