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Branded Content
Skechers Mock Campaign
I tasked myself with redesigning a campaign that was created with the majority of AI. I wanted to challenge myself to recreate something made by a computer and give it a human touch. Going as literally as showing the pencil marks a person would make. I stayed with the high-fashion, elevated aesthetic and was inspired with vintage fashion sketches. Hinting at the brand name itself, this mock campaign pushes the very relevant question of AI or human designer?
:format(webp)/avatars/5CC80876-A70C-41C3-9668-549584817708.jpg "RC Avatar")
:format(webp)/creative-work-portfolio-project-files/292400/93fa50fff0cd448fb11b03b0b15c5761.jpg)
:format(webp)/creative-work-portfolio-project-files/291914/ea77f25618a542cfa54725e19d03e598.png)
:format(webp)/creative-work-portfolio-project-files/291930/bbb4853046a64d9ba4f65a14052310ff.jpg)
:format(webp)/avatars/5CC80876-A70C-41C3-9668-549584817708.jpg "RC Avatar")
Branded Content
Skechers Mock Campaign
I tasked myself with redesigning a campaign that was created with the majority of AI. I wanted to challenge myself to recreate something made by a computer and give it a human touch. Going as literally as showing the pencil marks a person would make. I stayed with the high-fashion, elevated aesthetic and was inspired with vintage fashion sketches. Hinting at the brand name itself, this mock campaign pushes the very relevant question of AI or human designer?