:format(webp)/creative-work-portfolio-project-files/242256/5e43623535114796bc0190fb011b68df.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/3f115ea0c37a468fbcd074b28744df7f.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/297154087a1e4f728782cbd0e4ab3784.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/7ad38cd7002c44ebb515c92c105e2ff4.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/6123df8e125c4618bacf0f2162b8113b.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/e58df3f7dd50463690592aaa2da0c9b3.jpg)
Campaign
This shoot for Armani Exchange was built around shadow, structure, and stillness. I wanted the images to feel cinematic—cool under pressure. From the stark overheads to the reflective studio surfaces, the styling leaned dark and directional. Fp-100c added a rawness to the polish, letting the eyewear hold presence while nodding to underground attitude and edge.
+1 Private Creative
:format(webp)/creative-work-portfolio-project-files/242256/5e43623535114796bc0190fb011b68df.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/3f115ea0c37a468fbcd074b28744df7f.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/297154087a1e4f728782cbd0e4ab3784.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/7ad38cd7002c44ebb515c92c105e2ff4.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/6123df8e125c4618bacf0f2162b8113b.jpg)
:format(webp)/creative-work-portfolio-project-files/242256/e58df3f7dd50463690592aaa2da0c9b3.jpg)
Campaign
This shoot for Armani Exchange was built around shadow, structure, and stillness. I wanted the images to feel cinematic—cool under pressure. From the stark overheads to the reflective studio surfaces, the styling leaned dark and directional. Fp-100c added a rawness to the polish, letting the eyewear hold presence while nodding to underground attitude and edge.
+1 Private Creative