Burger King France “Boomer King”

The Boomer King ad campaign by Burger King France and agency Buzzman is a retro-themed adult meal setup launched in July 2026. Parodying cheesy 1980s and '1990s TV show intros with jokes about back pain and bald spots, it acts as a "kids' meal" complete with nostalgic collectibles like Saved by the Bell socks or a Charmed mug.