Branding
AIRE (Rebranding)
Rebranding for Aire Ancient Baths, a brand rooted in physical and sensory well-being and built upon four key pillars: sensoriality, Mediterranean essence, mystery, and enjoyment. The task was to elevate the notions of calmness and sensory immersion through a neutral, suggestive visual universe that invites discovery without needing to be loud or overtly attention-seeking. The aim was to enhance the brand’s sense of mystery and sensuality to subtly evoke a feeling of modern luxury.
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Branding
AIRE (Rebranding)
Rebranding for Aire Ancient Baths, a brand rooted in physical and sensory well-being and built upon four key pillars: sensoriality, Mediterranean essence, mystery, and enjoyment. The task was to elevate the notions of calmness and sensory immersion through a neutral, suggestive visual universe that invites discovery without needing to be loud or overtly attention-seeking. The aim was to enhance the brand’s sense of mystery and sensuality to subtly evoke a feeling of modern luxury.