Levi’s Sustainability S01

Fashion production and consumption has reached unsustainable levels. It’s a big problem we are all part of. And as a leader in the fashion industry, Levi’s wanted to do something about it. When looking back, we found that Levi’s were designed to be worn for generations, not seasons. This insight lead to a fresh spin on sustainability—Buy Better. Wear Longer. In this campaign, we team up with a few familiar faces to help the world understand how buying better leads to wasting less.