University of Tennessee Chattanooga Student Center

Paul Mitchell led the interior design, environmental branding, and wayfinding strategy for the 200,000-square-foot University Center at the University of Tennessee at Chattanooga. Guided by user experience, cognitive navigation, and behavioral psychology, the project unified architecture, branding, and function into a cohesive visual system that improves orientation, strengthens campus identity, and establishes a scalable framework for future renovations.