Rebranding of Salvatore Ferragamo, drawing inspiration from Lucio Venna's futuristic visions of the 1930s, combined with Ferragamo's distinctive rainbow color palette. The aim was to blend the brand's rich heritage with contemporary streetwear trends, resulting in a fresh, bold identity that honors its legacy while appealing to today's fashion-forward audience.

Credits

Graphic Designer:

Pat O’Reilly

More from Pat O’Reilly

DOMINIC FIKE (SPRING 18)

Graphic Designer, Illustrator

CHERRY LA (SPRING 2022/ SUMMER 2023)

Graphic Designer, Illustrator

STEVEN HARRINGTON (2021)

Creative Assistant