FERRAGAMO REIMAGINED (SUMMER 2020)

Rebranding of Salvatore Ferragamo, drawing inspiration from Lucio Venna's futuristic visions of the 1930s, combined with Ferragamo's distinctive rainbow color palette. The aim was to blend the brand's rich heritage with contemporary streetwear trends, resulting in a fresh, bold identity that honors its legacy while appealing to today's fashion-forward audience.