Guerlain - Abeille Royale

Guerlain’s campaign, I set up every shot with its cameras and animatic. The brief was demanding: take a recent campaign made by another studio and push it further, more refined, more luxurious. It took extensive simulation work and a lot of R&D, with the client asking us to match, one to one, an AI-generated packshot they’d created as reference. The final result went beyond their expectations