Rocket Deli Brand Identity

Specializing in handcrafted sandwiches, Rocket Deli focuses on big boisterous sandwiches that are reminiscent of hearty and filling sandwiches all the way from the East Coast to the West Coast withan emphasis on a homemade twist. Decided to play with the food ingredients representing each menus as graphic elements and applying it to all collaterals. We want it to be as practical, simple but bold as the food itself. Video courtesy of Michelle Santoso