Commercial
This project involved commercial photography for the Healthcare.gov Open Enrollment Campaign. The shoot emphasized more than just the product, highlighting the lifestyle and peace of mind made possible through access to healthcare. The focus was on creating imagery that told a story and connected with the audience on an emotional level. Realistic, relatable scenarios were captured to reflect the everyday moments people aspired to enjoy when supported by reliable healthcare.
Commercial
This project involved commercial photography for the Healthcare.gov Open Enrollment Campaign. The shoot emphasized more than just the product, highlighting the lifestyle and peace of mind made possible through access to healthcare. The focus was on creating imagery that told a story and connected with the audience on an emotional level. Realistic, relatable scenarios were captured to reflect the everyday moments people aspired to enjoy when supported by reliable healthcare.