Rare Beauty: Soft Pinch Lip Oil Launch in Madrid

For Rare Beauty’s Soft Pinch Lip Oil Stick launch, we brought Wish, the hero colorway, to life through immersive experiences in Los Angeles and Madrid, inspired by Selena Gomez’s office. Reimagined through a monochromatic Wish lens, the spaces blended intimate office details with curated furniture, product discovery, and playful interactive moments. I led creative and experiential production, shaping the world and guest journey across both markets.